Key takeaways from the book – Built to Last

Key takeaways from the book – Built to Last

When published in 1994 this book took the management world by storm. No prizes for guessing the author – it’s again Jim Collins along with Jerry I Porras.

The book introduced some of the most popular concepts in the business world today, like the ‘Big Hairy Audacious Goal’ or BHAG which stands for a daring, seemingly impossible long term goal. “A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to the extreme,” says the book.

It is a rare instance of clear ideas substantiated with interesting examples and solid data. Let us put it this way – it’s that whiff of fresh air amid those piles of poorly written management books that might never leave their shelves.