Ajay: What a pretty garden you have got!
Relative: All thanks to this plant seller I recently came across on the internet. Buying from him was one of the best purchasing decisions I ever made. Not only did he send me healthy plants packed carefully, once they reached here, he also gave me tips on how to care for each plant and followed up their growth every now and then. He is also available round the clock on phone to address your queries. I was reluctant to buy plants online earlier, but since then all my orders have gone to this guy.
Ajay: Wow! Sounds like along with healthy plants, he also gave you a crash course on the importance of providing value enhancement to customers?
Rel: Huh?
Ajay: Let me explain. By sending you good saplings he met your expectations about the value of the product. The additional services enhanced that value and made you feel that your money was well-spent right?
Rel: Yes.
Ajay: Now tell me how differently you felt about your decision to buy from him compared to your earlier purchases.
Rel: Extremely good! Given the way I have gone around and told everybody about it, I think Im even a bit proud of myself for deciding to buy from him.
Ajay: Exactly. Not only did he manage to gain a loyal customer, but you have also been campaigning for him. Your word of mouth is the most trustworthy form of marketing he can get. See the power of a great product when coupled with value enhancement?
Rel: Fascinating!
Ajay: Isnt it? Now give me some of your roses. My daughters would love them!