Ajay: Hey! Good news! I heard the celebrity you had been pursuing to endorse your brand is in town next week for a show. This might be your best chance to meet him in person and ink a deal.
Priya: Thanks Ajay. But I gave up on that plan.
Ajay: But why! I think he is the best choice for your brand.
Priya: I think so too. But I exchanged a few emails with his team and they didn’t seem very keen.
Ajay: C’mon! A few emails? Show some spirit! Be that man who wanted the elephant!
Priya: Huh? Who?
Ajay: Let me interest you with a story. There was a man who used to see an elephant and its mahout every morning on his way to work. Every day he would ask the mahout if he would give away the elephant. And every time the mahout would deny. Another man, who got curious seeing this, walked upto the first man and asked, “The mahout’s reply is always going to be a ‘no’. Then why do you still ask?” The first man smiled and said, “His answer has been ‘no’ till now. But what if tomorrow he says ‘yes?'”
Priya: How optimistic!
Ajay: To be an entrepreneur is to be like him, my friend. Be relentless! So what if a couple of emails didn’t work? Keep at it, meet him in person, make it work. Show him the dream you have, show him how you are building it. And if you don’t get a ‘yes,’ you don’t lose anything. But if you get a ‘yes’…
Priya: I win an elephant! Wow! Never thought of it that way. Thanks Ajay, let me right away get a meeting fixed up with him.