If streaming services are looking at making profits in India, they should adapt to regional realities, start thinking creatively and take a leaf out of what has worked globally, writes Dr. Ajayya Kumar
The Covid-19 induced lockdown might have given a shot in the arm for streaming services, but making substantial profits in the Indian market still remains an elusive dream for most of them. In the financial year 2020, Netflix India recorded a revenue of Rs 924 Crore and managed to eke out a marginal profit of Rs 9 crore. The streaming giants overall profits globally for the same year stood at a whopping $2.8 billion.
