Key takeaways from the book – Great by Choice by Jim Collins
Ten years after publishing Good to Great, Jim Collins, along with Morten T Hansen, came out with Great by Choice. The book distils nine years of research to answer what helps companies thrive even in the most uncertain and chaotic of times. And the secret behind their sustenance is nothing but incredible discipline, innovation based on evidence and hard work without leaving things to luck.
To prove their points the authors invoke several examples like the 20-mile march (where among the two expeditions who set off to the South Pole at the same time, only the one which consistently covered 20 mile distance everyday became successful), how Apple released iPod and concepts like RoL (Return on Luck) instead of the usual RoI. During this pandemic when several companies have been staring at a wall, Great by Choice is one of the best you can get your hands on.